Bike Store Day was conceived in 2017 at a gathering of independent bike store owners and employees as a way to celebrate and spread the word about the unique culture surrounding the hundreds of independently owned bike stores in Canada.
Originally conceived by Sean Carter of BikeBike Inc. in Calgary, Alberta, Sean was inspired by Record Store Day in the music industry, and thought the one-day event was perfect for the bike industry, too. He connected with Ben Cowie of London Bicycle Cafe in London, Ontario, with whom he had worked on the Bike Town Podcast. With a new project idea, they spearheaded the Bike Store Day in Canada movement.
In early 2018, Curious Communications in Calgary, Alberta, offered marketing and design support, with a desire for seeing increased business for independent bike shops, in further support of their own Bike Shop Initiative.